MDXOne — gear up the next generation of shredders

MDXOne makes ski and snowboard harnesses that help kids — "mini-shreds" — learn to ride. The brand is rider-owned and full of personality, and it needed a storefront to match. I took it from concept through to a live, production e-commerce site: design, build, and launch.

Concept to production

• A bilingual (EN/FR), conversion-focused storefront — product, collection, and content pages
• A playful, on-brand identity carried through every screen, desktop and mobile
• A checkout flow engineered to remove friction
• Built and tuned to stay fast through peak winter-season traffic

Outcome

A storefront with the energy of the product — "designed & developed by Charlie & Co," and built to convert curious parents into customers.